Continuous deployment has been practiced for many years by companies developing web- and cloud-based applications. To succeed with continuous deployment, these companies have a strong collaboration culture between the operations and development teams. In addition, these companies use AI, analytics, and big data to assist with time-consuming postdeployment activities such as continuous monitoring and fault identification. Thus, the term AIOps has evolved to highlight the importance and difficulty of maintaining highly available applications in a complex and dynamic environment. In contrast, software-intensive embedded systems often provide customer product-related services, such as maintenance, optimization, and support. These services are critical for these companies as they provide significant revenue and increase customer satisfaction. Therefore, the objective of our study is to gain an in-depth understanding of the impact of continuous deployment on product-related services provided by software-intensive embedded systems companies. In addition, we aim to understand how AIOps can support continuous deployment in the context of software-intensive embedded systems. To address this objective, we conducted a case study at a large and multinational telecommunications systems provider focusing on the radio access network (RAN) systems for 4G and 5G networks. The company provides RAN products and three complementing services: rollout, optimization, and customer support. The results from the case study show that the boundaries between product-related services become blurry with continuous deployment. In addition, product-related services, which were conducted in sequence by independent projects, converge with continuous deployment and become part of the same project. Further, AIOps platforms play an important role in reducing costs and increasing postdeployment activities' efficiency and speed. These results show that continuous deployment has a profound impact on the software-intensive system's provider service organization. The service organization becomes the connection between the R&D organization and the customer. In order to cope with the increased speed of releases, deployment and postdeployment activities need to be largely automated. AIOps platforms are seen as a critical enabler in managing the increasing complexity without increasing human involvement.