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MSB:s användande av storytelling i utbildningsmaterial
Malmö University, Faculty of Culture and Society (KS), Department of Global Political Studies (GPS).
2023 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
MSB Usage of Storytelling in Educational Materials (English)
Abstract [en]

 In 2018 The Swedish Civil Contingencies Agency, MSB was given the task to ensure that all individuals living in Sweden were informed about their role in the country's total defense through home preparedness. This paper investigates how and why MSB use Storytelling in their informative material in relation to norms and mentalities. Storytelling is a concept that has been growing fast in the Swedish private sector and it has for a few years been a part of MSBs information material. The material analyzed was two information films produced for the 2022 years Beredskapsveckan. The method of analysis was a combination of narrative analysis and visual text analysis based with a discussion based in normative theory. The conclusion was that MSB with the help of Storytelling has created a material that clearly shows the norms and mentalities that MSB wish to show and effect in the population and how they wish these norms and mentalities would change. Storytelling seems in this context to be a suitable tool to not just inform but to also call to action. This might be a sign that storytelling will become more common within information material from public administration toward the population.

Place, publisher, year, edition, pages
2023. , p. 54
Keywords [sv]
storytelling, offentlig förvaltning
National Category
Political Science (excluding Public Administration Studies and Globalisation Studies)
Identifiers
URN: urn:nbn:se:mau:diva-61649OAI: oai:DiVA.org:mau-61649DiVA, id: diva2:1779623
Educational program
KS GPS Statsvetenskap
Supervisors
Examiners
Available from: 2024-02-05 Created: 2023-07-04 Last updated: 2024-02-05Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf