One of the most powerful forces driving development today is the desire to produce more environmentally friendly, biodegradable, and sustainable products. Consequently, manufacturers are making a huge effort to replace petroleum-based ingredients, like surfactants, polymers, and packing materials, with “green” alternatives from sustainable sources. At the same time, the demand for products that are “free from” specific ingredients is increasing due to legislation (such as the upcoming limits of 1 ppm dioxane in personal care and household products, effectively limiting the use of ethoxylated surfactants). Shifting public opinion and growing consumer preferences for “sulphate-free” or “free from parabens” products also need to be considered.