The talk will give a brief overview from experiences from Me-Mind project, where we have worked with the idea of how to experience data and make culture count. Starting with the assumption that cultural and creative industries have an impact, we will discuss how we can think about data and measurement to understand that impact. Considering the challenges of identifying indicators, distinguishing between outputs and outcomes, and identifying indicators, data and data analysis opportunities, the presentation addresses briefly the questions of what is data about impact, what can be done with the data, and finally, what is needed for a creative, but also critical understanding of data about cultural industries.