The neoliberalization of Swedish housing policy has been going on for the last three decades, caching scholarly attention. What is yet academically underexplored is the Swedish discussion of market rents that has been entering the political discussion for the last years. The current Swedish housing system is built on use-value and negotiation, but the political intention of introducing market rents would instead build around just that – market rationality. At the same time as there is yet a lack of studies being made om the Swedish discussion of market rents, there is also a theoretical gap in the research being made on the democratic implications that the neoliberalization of housing is having for our conception of democracy. This thesis is combining this empirical gap with the theoretical gap by studying how the Swedish discussion of market rents is affecting conceptions of democracy. The result of the study shows how the promotion of market rents are motivated by using and changing democratic conceptions like free(dom) and equality to fit into a neoliberal narrative. By doing this it is challenging and deflecting the very notion of democracy that is constituting the very core of democratic life and imaginary.