This article attends to how opponents of LGBT+ rights today frame themselves as pro human rights and pro the ‘natural’ family, something that has been highlighted in the recent scholarship of heteroactivism. But the role of digital media has not yet been given the attention it deserves. Since there is reason to suspect that heteroactivism is well adapted to the logics of digital media, we therefore exploratively study the International Organization for the Family (IOF)s Twitter feed June - August 2021. The study finds that contrary to expectations, the emotional tone of the tweets was more negative than positive. This suggests that the supposed shift from anti to pro is more cosmetical and directed to the outside, while the Twitter feed is directed towards supporters. To mobilize these, IOF combines a clear positive goal with a sense of urgency being under attack by outside adversaries.