This article represents a critical overview of strategies to examine subjectivity in discourse, highlighting a series of methodological approaches, which seek to manage the tension between discourse studies' focus on social and cultural structures, and psychoanalysis' interest in unconscious motivations. One aim is to trouble the supposed opposition between discourse analysis and the psychosocial approach and to regard the latter as a possible extension of insights established by the former. It is argued here that psychosocial readings in general, and Lacanian approaches more specifically, offer a cautious, nuanced way of introducing psychoanalytic ideas into the analysis of texts. The first part of this article offers examples of discourse analytic approaches, which have explicitly sought to incorporate psychoanalytic notions, followed by a discussion of Lacanian discourse analysis – a method shaped directly by this psychoanalytic school's concern with language. The article concludes with a series of methodological injunctions for conducting a psychosocial form of textual analysis.