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Through the eyes of the worker: AVC for social change in an organization
School of Arts and Communication.
2021 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Audiovisual communication (AVC) is a beautiful and exciting part of communication!

This study examines AVC as a powerful motor of developing people’s minds. The study views an organisation as a complex social system, while those who form the organisation search for work-life balance and people skills development. Virtually supplements face-to-face communication in the event where such is not possible due to various reasons. In the digital world, often the way of communicating. Audiences who use their senses to engage in an interactive form of AVC remember those events for a more extended period. A glimpse at AVC from the perspective of the verbal and visual forms that we, who form the organisation, encounter daily as part of our jobs. There is no doubt that through AVC, one can convey just about any message, as it is one of the complete areas of communication. 

Communication enables a form of dialogue and can increase awareness of significant problems and social issues, such as change, human rights, environmental degradation, structure, hierarchy, perception, acceptance, to name a few. 

A massive number of the world’s population uses AVC. The study’s frame shows the current state of audiovisual communication and its efficient models through qualitative, hermeneutics, and grounded methodology. We are social animals, digital social animals, that is.  

The fight for attention through communication is rapidly growing, and AVC serves as a secret weapon for that fight. 

Place, publisher, year, edition, pages
2021. , p. 36
National Category
Other Humanities not elsewhere specified
Identifiers
URN: urn:nbn:se:mau:diva-42238OAI: oai:DiVA.org:mau-42238DiVA, id: diva2:1554761
Educational program
KS K3 Communication for development
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Available from: 2021-05-17 Created: 2021-05-17 Last updated: 2021-05-17Bibliographically approved

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf