This paper presents the initiative to research on Food Television and the processes of globalization. The research gap in the selected subject area is identified after an in-depth literature review and watching the culinary documentary ‘Ugly Delicious’. According to scholars globalization processes are influenced by the use of Media, as different channels are transmitting values shared by globalization. Over the years, globalization has developed sub-process such as cultural globalization, a term which refers to the merge of cultures and the formation of a global one. The identified research gap is to translate how globalization has been communicated in a culinary documentary. The title of the research is, therefore “Food Television and the processes of globalization: How does ‘Ugly Delicious’ use representations to portray cultural globalization?”, as it addresses the most pertinent research gap. Using visual data, such as video, requires a qualitative approach in which the content can be coded and later linked to theoretical knowledge. The role of the researcher is to find examples or patterns that represent cultural globalization within the frame of the two seasons of the documentary. The method which shapes this qualitative research is the Grounded Theory approach. A coding sheet will be generated to present the process and the logic of generating codes.