The use of video to communicate water, sanitation and hygiene in Haiti: A comparison between SAWBO, GHMP and UNESCO’s cholera prevention initiatives
2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Abstract [en]
Health communication campaigns in developing countries can take many different forms and make use of a wide range of communication tools. One of these tools are multimedia resources such as videos. Initiatives like the Scientific Animations Without Borders (SAWBO) or the Global Health Media Project (GHMP) have been created for the only purpose of developing videos adapted to different cultures and languages in order to tackle a variety of health issues relevant to developing countries. The present study pretends to focus on the use of such videos for water, sanitation, and hygiene (WASH) behavior in the context of cholera epidemic which hit Haiti in late 2010. By using comparative research procedures, three videos have been selected for content analysis from three different institutions: SAWBO, GHMP, and UNESCO Haiti. The results from this analysis served as guidelines for further survey analysis carried out through field questionnaires to a sample of the video’s target audience, that is, Haitian children aged from about 10 to 13 years old. The purpose of the study was to understand and compare the impact and effectiveness of these resources in transmitting disease prevention practices to the target audience. The results indicate that the videos usually coincided in the issues to inform about cholera, but differed in most of the features portrayed within the issues. Moreover, responses to the questionnaires reflected that the messages portrayed were only retained by an average half of the participants, with more or less success depending on the topic.
Place, publisher, year, edition, pages
Malmö universitet/Kultur och samhälle , 2019. , p. 69
Keywords [en]
Health communication, WASH, Cholera, Haiti, Communication for Development, video, cartoon, multimedia
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mau:diva-23457Local ID: 27747OAI: oai:DiVA.org:mau-23457DiVA, id: diva2:1483420
External cooperation
Global Aid Network
Educational program
KS K3 Communication for development
Supervisors
Examiners
2020-10-272020-10-27Bibliographically approved