In current society, media is almost omni-present. The aim of this thesis is to develop a digital product card and to study how this is used and perceived in retail environment. The theoretically digital product card is constructed set within the theoretical frameworks of boundary shifting theory. The boundary shifting theory is used to come to a solution for a current problem. The analysis of the digital product card is done with uses and gratification theory to find out how it is used and how gratifying the usage is.