Malmö University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
“Follow us into basic training” - Discourse analysis on the construction of female soldiers in the German Armed Forces’ recruitment advertising
Malmö University, Faculty of Culture and Society (KS).
2020 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

After ending the formal exclusion of women from the German Armed Forces (GAF) in 2000, female soldiers continued to retain an outsider status through a marginalizing visual representation in public self-imaging by the GAF. For this reason, the research explores whether the currently constructed image of public self-advertising alters the previous exclusionary practice. Using theoretical concepts of gender and discourse in combination with different categories female soldiers are frequently placed into and the method of discourse analysis I, this study shines light onto 17 videos of the GAF’s basic training web-series "Die Rekrutinnen" featuring seven female recruits. The analysis suggests that the recruits, though frequently presented as professional and equal on several occasion, are still constructed as subordinate, focusing on perceived difference, vulnerability and a ridiculed learning process especially in regards to weapons training, presenting an important domain of the military. Therefore, the current constructions of female soldiers in the material, though globally more balanced regarding previous research, yet subtly places women into a symbolically inferior position and thereby maintains a dominant male status of the German military.

Place, publisher, year, edition, pages
Malmö universitet/Kultur och samhälle , 2020. , p. 53
Keywords [en]
gender and the military, female soldiers, discourse analysis I, German Armed Forces, Die Rekrutinnen
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mau:diva-23023Local ID: 32301OAI: oai:DiVA.org:mau-23023DiVA, id: diva2:1482956
Educational program
KS GPS Peace and Conflict Studies
Supervisors
Examiners
Available from: 2020-10-27 Created: 2020-10-27Bibliographically approved

Open Access in DiVA

fulltext(1230 kB)135 downloads
File information
File name FULLTEXT01.pdfFile size 1230 kBChecksum SHA-512
0f07cfafcc8e44e84bb000a19087958fdac93dc6c0058b84abd7dcfab64a77323d5d7ba40ba02fbfac49b6c1fdc423436168cca3246b0cc77610c801394b863d
Type fulltextMimetype application/pdf

By organisation
Faculty of Culture and Society (KS)
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 135 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 729 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf