Since the introduction of the Sustainable Development Goals (SDGs) in 2015, by the United Nations, several academic works have mainly sought to understand how larger organizations and governmental agencies are working towards advancing these goals. However, there is limited research on how Small and Medium Enterprises (SMEs) are working towards these goals, especially in developing countries such as South Africa. The organizational incorporation of the SDGs is seen as part of the successful achievement of the goals. Given that employees are organizations’ primary internal stakeholders, this study seeks to understand the perceptions of SME employees towards the advancement of these goals - within an organizational setting. Using a qualitative inductive approach, the study utilizes semi-structured interviews as the primary source of data collection. The findings suggest that: (a) there is a multiplicity in the manner in which employees acquire their knowledge of the SDGs (b) even though no explicit information exists about the SDGs within organizations, SMEs are inherently working towards the SDGs but the efforts are insufficient (c) implementing the SDGs is filled with diversity of challenges (d) there is no clear consensus on which actor is responsible for driving SDG implementation in organizations. Without the SDGs being an organizational priority, implementation will always be secondary. There are several theoretical and practical implications of the study, which helps gain understanding of what is required for SMEs to contribute towards advancing the SDG. The study limitations are also presented, leading to recommendations for future studies.