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Infographics i reklam - Om informationsvisualisering som metod i reklamkommunikation
Malmö högskola, Faculty of Culture and Society (KS).
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis [Artistic work]
Abstract [en]

This thesis examines information visualization, infographics, as a method of advertising. To answer the initial research question of what makes infographics an appropriate method for print advertising, a practical infographic-based advertising campaign has been designed. This, together with three other campaigns, has been the basis for an analysis focused on function, appeal and persuasion. The result tells us that there are benefits to using infographics for an advertising purpose, because the method can act both attention-grabbing and convincing, depending on how it is used and designed.

Place, publisher, year, edition, pages
Malmö högskola/Kultur och samhälle , 2013. , p. 43
Keywords [sv]
grafisk design, infographics, informationsvisualisering, informationsdesign, reklam, visuell kognition & perception
National Category
Arts
Identifiers
URN: urn:nbn:se:mau:diva-22594Local ID: 15685OAI: oai:DiVA.org:mau-22594DiVA, id: diva2:1482525
Educational program
KS K3 Grafisk design
Available from: 2020-10-27 Created: 2020-10-27 Last updated: 2022-06-27Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • vancouver
  • Other style
More styles
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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