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Exploring users perception of chatbots in a bank environment - A critical view on chatbots and how to design for a positive user experience
Malmö University, Faculty of Culture and Society (KS).
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Chatbots have been around for decades but haven’t really gained a lot of attention until very recently. With new advancements in the technologies of artificial intelligence and natural language processing, chatbots have very quickly gained the interest of commercial businesses. What seems to be lacking, though, is a user perspective on the subject of chatbots. This thesis explores how customers of Swedbank in the segment of 18 – 35 perceives Swedbanks current chatbot service, Nina, and the perception of the resulting concept that was developed based on empirical findings, Nina 2.0. The findings conclude among other things that chatbots with a clear and simple goal was positively received by the users, and interaction through pre- programmed answering buttons resulted in expressions of relief as the users did not have to worry about miscommunication with the chatbot.

Place, publisher, year, edition, pages
Malmö universitet/Kultur och samhälle , 2018. , p. 48
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:mau:diva-22362Local ID: 25201OAI: oai:DiVA.org:mau-22362DiVA, id: diva2:1482288
Educational program
KS K3 Interaction Design (bachelor)
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Examiners
Available from: 2020-10-27 Created: 2020-10-27Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf