Within the last two decades, social media has grown to becoming an integrated part of everyday life and along with it profound changes to how audiences can interact with news. Prior to web 2.0, audiences had limited selections when consuming news through their medium of choice and little possibility to interact with news organisations directly. With the advent of social media, audience are now able to personally curate their media consumption and fully interact with news organisations and the articles they post online. Because of this increased influence, audiences can now impose their agency on published new stories by liking, retweet, and discuss current new stories. This paper offers an in-depth study of how audiences can exert their agency over news publishing during September 2017. Utilizing the spread of the Rohingya Crisis of 2017 as a case study, this paper analyses in what ways audience agency influenced the new cycle during September 2017. This said, research conducted will utilise a two-step process for analysing the causes and effects of this phenomenon; a content analysis and an audience analysis; thus, a focus will be placed on understanding shifts in newspaper publishing in relation to audience engagement.