The purpose of this master thesis is to increase understanding of how employees and other professionals within the Swedish Public Employment Service interpret and translate government directive based on a goal and outcome perspective; and also to understand how those employees and professionals can improve the quality of service based on government directive. A qualitative case study research was realized to understand how professionals within the Swedish Public Employment Service work with government directive. Four semi-structured interviews were performed to understand what respondents perceive as important in explaining and understanding events, patterns and behaviors when working with government directive. New Public Management (NPM) is used as a tool by the public sector to streamline its operations. By using Foucault’s discourse analysis we notice that what can be said, by whom and when, due to the fact that governmental work with governmental directives functions as a discourse that opens a door to a group and closes the same door to other groups that do not have or share the same broad knowledge and expectations of the discourse. NPM is partially used within the Swedish Public Employment Service because there are still a lot of bureaucracy that professionals must deal with according to the law. However, it does not mean that bureaucracy makes service quality fail since the professionals of the Swedish Public Employment Service are always in contact with employers and listen to what kind of workers the Swedish labor market need as well as job-seekers qualifications in order to make a suitable match employer-job-seeker. The result of the study shows that no discourse occurs accidentally, and the importance to deal with government directive demands to find out different solutions to job-seekers since each job-seeker group can have particular problems. Quality of service is predominantly related to match right employers and job-seekers without losing focus on government directive at the same time. Furthermore, the results of the study can help employees and professionals within the Swedish Public Employment Service as well as other stakeholders to understand that knowledge of being able to use government directive can also facilitate everyday life, where they can see what is possible to do or not with their professional skills although having to deal with a permanent and unshakable institutional bureaucracy.