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Representation and Persuasion in Independent Online Documentaries - A Case Study of two Films from the Anti-Vaccination Movement
Malmö University, Faculty of Culture and Society (KS).
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Purpose: The purpose of this thesis is to examine how two independent films represent their claim of a connection between the MMR vaccination and Autism. It investigates how the filmmakers use common documentary practices to advocate their case and by which rhetorical means they attempt to persuade the audiences. Furthermore, it examines the filmmakers’ central role when they involve themselves as social actors. Approach: It is a case study of the two films Vaxxed and Who Killed Alex Spourdalakis, directed and produced by Andrew Wakefield and Polly Tommey. A qualitative content analysis applying a social semiotic point of view was performed, identifying the technical and rhetorical semiotic resources put in use. Results: Through the analysis, it became definite that the films make significant use of respected documentary practices and that they, on some levels, successfully persuade their audiences. The films’ argumentation is diluted, however, as the thesis identifies logical fallacies in a significant part of their persuasive messages. Additionally, the thesis criticizes the filmmakers’ participation as social actors when they feature in the films. Conclusion: It finally concludes that online distribution has changed the context in which independent films are created as it allows radical thinking to have a far-reach. Thus, it finally suggests the need for a greater focus on how documentary films are used for manipulation and propaganda. The research contributes to the field of media in the context of social developments as it concerns the consequences of the development of distribution within independent documentary films online.

Place, publisher, year, edition, pages
Malmö universitet/Kultur och samhälle , 2019. , p. 58
Keywords [en]
Persuasion, Documentary Filmmaking, Representation, Anti-vaccination Movement, Social Semiotics, Online Distribution, Independent Online Documentaries
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:mau:diva-21478Local ID: 30476OAI: oai:DiVA.org:mau-21478DiVA, id: diva2:1481384
Educational program
KS K3 Media and Communication Studies (master)
Supervisors
Examiners
Available from: 2020-10-27 Created: 2020-10-27 Last updated: 2021-04-28Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf