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“It was about topics that related to Asian Americans”
Malmö University, Faculty of Culture and Society (KS).
2020 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Following the development of Asian American representation in the United States media in the 21st century, this thesis aims to explore the alternative narratives provided by the AsianBossGirl podcast which started in 2017 to fill the gap in the mainstream media. Intersectional framework has been operationalized to conduct an in-depth reading of their narratives, and complemented by the theory of uses and gratification to investigate the impacts that they have on their audiences. The results demonstrate that their narratives of Asian American experience deviate from both cultural and stereotypical traditions. They contest the norms through relatable, subversive and authentic content that resonate with their listeners. However, through the intersectional lens, this thesis is able to identify the danger of neglecting multidimensionality in the Asian American communities which encompass a diverse history of immigration in the United States.

Place, publisher, year, edition, pages
Malmö universitet/Kultur och samhälle , 2020. , p. 81
Keywords [en]
narrative analysis, Asian American, podcast, representation, diasporic identity, intersectionality, theory of uses and gratification
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mau:diva-21073Local ID: 32676OAI: oai:DiVA.org:mau-21073DiVA, id: diva2:1480977
Educational program
KS K3 Media and Communication Studies (master)
Supervisors
Examiners
Available from: 2020-10-27 Created: 2020-10-27Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf