The taxonomy of Crowdfunding - An actualized overview of the development of internet crowdfunding models
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Abstract [en]
Crowdfunding challenges century long boundaries between the public, the industry and
innovation. In that respect the phenomenon holds the potential to decentralize and democratize
the way ventures are financed and realized. Crowdfunding has seen a lot of exiting
developments during the last few years, partly because of new crowdfunding platforms
emerging on the internet, and partly because of new ground-breaking technology being used for
funding purposes. Meanwhile research has not quite catched up with the recent developments of
different models for crowdfunding. This study’s aim is therefor to give an comprehensive
overview of the different models of crowdfunding that are being utilized by crowdfunding
platforms on the internet today. A deductive content analysis has been made of 67 current
crowdfunding platforms. The platforms have been analysed in order to determine what model of
crowdfunding they utilize. The result has, apart from partly confirming prior studies, also
produced new exiting findings on what mechanisms constitute some of the crowdfunding
models we see today. A new taxonomy of crowdfunding models is discussed and proposed. The
conclusion is that the need for a updated taxonomy, like the one this study provides, was well
needed in order to understand the field. One important finding is that blockchain technology has
produced a new form of crowdfunding through cryptocurrency: Initial coin offering. That
particular area will likely develop and continue to decentralize and democratise the economical
human interaction when it comes to financing.
Place, publisher, year, edition, pages
Malmö universitet/Teknik och samhälle , 2019. , p. 56
Keywords [en]
Crowdfunding, crowdfunding platform, campaign owner, crowdfunder, crowdfunding model, taxonomy, donation-based, reward-based, equity-based, lending-based, royalty-based, hybrid model, subscription-based, bounty-based, blockchain technology, smart contracts, dApps, Initial coin offering, ICO
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:mau:diva-20931Local ID: 30168OAI: oai:DiVA.org:mau-20931DiVA, id: diva2:1480814
Educational program
TS Produktionsledare - Media
Supervisors
Examiners
2020-10-272020-10-27Bibliographically approved