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A recommendation from a friend
Malmö högskola, Faculty of Technology and Society (TS).
Malmö högskola, Faculty of Technology and Society (TS).
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Följande är en kvalitativ studie som analyserar bloggskribenter och bloggläsare. Studiens syfte är att undersöka hur presentationen av ett inlägg på en blogg och relationen som en bloggläsare har till bloggskribenten kan påverka bloggläsarens konsumtion. Vidare syftar studien till att bidra till en bättre förståelse av bloggfenomenet och dess effekt på generationen millenierna, personer födda under år 1991-1998. Genom semistrukturerade intervjuer på millenierna och insamlad teori är slutsatsen att presentationen av ett blogginlägg och relationen som bloggläsaren har till bloggskribenten har en stor påverkan på deras konsumtion. Relationen är enligt bloggläsaren grundat på vissa faktorer samt så har presentationen av ett inlägg en påverkan på läsarens konsumtion. Detta analyseras i studiens diskussion och avslutas med förslag till vidare forskning inom ämnet.

Abstract [en]

The following study is a qualitative analysis between blog writers and blog readers. The purpose of this study is to investigate how the presentation of post on blogs and the relationship the blog readers have to the blog author can affect blog reader’s consumption. This will contribute to a better understanding for the blog phenomena and its effect on the generation millennial, born between 1991-1998. By semi-structured interviews on millennial and gathered information from academic literature a conclusion have been made that the presentation of a post and the relationship the blog readers have to the blog author have a big impact on the behaviour for consumption. Furthermore the relationship is being established on some conditions, by the reader’s point of view. How well a post will affect a reader is based on how posts are presented in the blog by the author. This is being analysed and discussed in this study. We finish the study with proposals for further research in this subject

Place, publisher, year, edition, pages
Malmö högskola/Teknik och samhälle , 2017. , p. 63
Keywords [sv]
Blog, Blog reader, Consumption, Blog writer, Relationship, Placing
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:mau:diva-20602Local ID: 22921OAI: oai:DiVA.org:mau-20602DiVA, id: diva2:1480479
Educational program
TS Produktionsledare - Media
Available from: 2020-10-27 Created: 2020-10-27 Last updated: 2022-06-27Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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