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No Interaction on Instagram: Political Parties Use of Instagram in the 2014 Swedish Election Campaign
FHWien der WKW University of Applied Sciences for Management and Communication, Austria.
Malmö University, Faculty of Culture and Society (KS), School of Arts and Communication (K3).ORCID iD: 0000-0002-5097-6218
2020 (English)In: Recent Developments in Internet Activism and Political Participation / [ed] Ibrahim, Y, Hershey, Pennsylvania: IGI Global, 2020Chapter in book (Refereed)
Abstract [en]

This chapter addresses a neglected issue within the field of social media and political communication. It focuses on interaction processes on Instagram asking how political parties used Instagram – a platform that is centered around images – when engaging in interaction with their followers on the platform. The focuses is on political parties’ use of Instagram in the 2014 Swedish national election campaign. This gives an impression of the first attempts of political parties’ use of this communication platform. The quantitative content analysis focuses on Instagram images including their captions and comments (posts) that Swedish parties published four weeks prior to Election Day. The results suggest that not much changes on Instagram compared to other social media platforms: Swedish political parties hardly used Instagram to interact with their followers and the very few interactions taking place did not contribute to the exchange of relevant and substantive information about politics. Interaction and deliberation is also not enhanced by the images.

Place, publisher, year, edition, pages
Hershey, Pennsylvania: IGI Global, 2020.
National Category
Media and Communication Studies
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URN: urn:nbn:se:mau:diva-17296DOI: 10.4018/978-1-7998-4796-0.ch003ISBN: 9781799847960 (print)ISBN: 9781799847977 (electronic)OAI: oai:DiVA.org:mau-17296DiVA, id: diva2:1430562
Available from: 2020-05-15 Created: 2020-05-15 Last updated: 2025-02-11Bibliographically approved

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Svensson, Jakob

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf