Purpose The purpose of this paper is to contribute to the ongoing discussion on how the field of facility management is changing and the role a regional innovation system (RIS) can take place to support this change, with a specific focus on the role of gender and innovation. Design/methodology/approach The study builds partly on interactive research, and as a complement, qualitative semi-structured telephone interviews have been conducted. Findings The role of gender and innovations in facility management does matter due to the fact that if aiming at creating innovations, it is necessary to break free from established institutions, both formal and informal. Working with gender demands a norm-critical approach, and to be critical towards what we take for granted might create new solutions. Originality/value The paper contributes to the ongoing discussions how the field of facility management is changing and the importance of including gender in the innovation discussions.