As the newspaper industry faces major structural changes, it strives to find viable business models that can complement and replace old sources of revenue. Crowdfunding is one source which has emerged as a possible model for financing journalism. The present study, which uses survey data (n=1,006) gathered from the Swedish population, examines whether there is a potential market for crowdfunded journalism. The results of the study indicate that there is not much awareness of crowdfunding, and that most respondents had a negative attitude towards using the model for financing news. However, knowledge about the model made respondents’ attitudes more positive towards using it for funding news and, in turn, increased their likelihood of paying for news using such a model. The conclusion is that the market for crowdfunding news is still immature, but it may be of value to newspaper companies as an additional revenue model. By increasing awareness of the model, there is potential to sway certain demographics in the population towards a more positive attitude and, as a result, increase the likelihood of them paying for news in accordance with the model.