Literature indicates that high school students experience numerous negative consequences related
to drinking (Miller, Naimi, Brewer, & Jones, 2007). It is therefore important to understand determinants
of drinking behaviors in this population, such as injunctive norms (i.e., perception of self and/or
others’ approval of a specific behavior; Cialdini et al., 1990). A recent study among college students
documented a discrepancy between personal attitudes about alcohol-related consequences and
perceived attitudes of peers, with students perceiving peers to be more approving of alcohol-related
consequences than themselves, which predicted higher rates of alcohol use (DeMartini, Carey, Lao,
& Luciano, 2011). To our knowledge, this has not been studied among high school students. Thus,
the purpose of the current study is to evaluate the predictive role of perceived differences in injunctive
norms between self and peers for alcohol-related consequences among high school seniors. The
sample included 3,352 students in the US (n = 1181, 57.7%female) and Sweden (n = 2171, 55.9%
female), participating in an international longitudinal study about alcohol use trajectories. Measures
included injunctive norms for self and friends for alcohol-related consequences (i.e., 7 items adapted
from the RAPI; White & Labouvie, 1989), alcohol-related consequences (RAPI; White & Labouvie,
1989), and alcohol use (DDQ; Collins, Parks, & Marlatt, 1985). Paired samples t-tests were used to
compare mean injunctive norms for self (M = 1.78), and friends (M = 2.02). There was a significant
difference in perceived attitudes between self and friends (t (3173) = -17.76, p < .001) such that
injunctive norms for self were lower than for friends. Next, regression analyses evaluated the discrepancy
in injunctive norms for self and friends and its relation to alcohol outcomes. Differences
between self and friends were computed by subtracting self from friends (F-S). F-S significantly predicted
total drinks per week (b = .11, F (1, 3059) = 40.27, p < .001), average drinks per drinking
occasion (b = .08, F (1, 3059) = 17.37, p < .001), and negative consequences (b = .21, F (1,
3113) = 143.09, p < .001). These results provide additional support of the importance of injunctive
norms of alcohol-related consequences in young adults and have implications for prevention programs
tailored to high school students. This research was supported by NIAAA #U01 AA018276
awarded to Drs. Larimer & Berglund.
John Wiley & Sons, 2013. Vol. 37, no s2, p. 156A-156A, article id 582
Scientific Meeting of the Research Society on Alcoholism, Orlando, Florida (2013)