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Towards Continuous Validation of Customer Value
Malmö högskola, Faculty of Technology and Society (TS), Department of Computer Science (DV). Malmö högskola, Internet of Things and People (IOTAP).ORCID iD: 0000-0002-7700-1816
2015 (English)In: XP '15 workshops Scientific Workshop Proceedings of the XP2015, ACM Digital Library, 2015, article id 3Conference paper, Published paper (Refereed)
Abstract [en]

While close customer collaboration is highlighted as a distinguishing characteristic in agile development, difficulties arise in large-scale agile development where the product owner can no longer represent the different needs of a large customer base. While most companies use the role of a product owner to represent the customer base, experiences show that prioritizations that are made are far from optimal. Also, once the decision to develop a feature has been taken, companies stop to continuously validate if this feature adds value to the large customer base. As experienced in the case companies we work with, re-prioritization of feature content is difficult once development has started, resulting in R&D investments in development of features that have no proven customer value. In this paper, and based on our experiences from working with five B2B software development companies, we present a conceptual model in which qualitative and quantitative customer feedback techniques allow for continuous validation and re-prioritization of feature content. In this way, large-scale software development companies can significantly improve responsiveness to customers throughout the development cycle, while at the same time increase accuracy of their development efforts.

Place, publisher, year, edition, pages
ACM Digital Library, 2015. article id 3
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:mau:diva-12518DOI: 10.1145/2764979.2764982Scopus ID: 2-s2.0-84961239816Local ID: 28012OAI: oai:DiVA.org:mau-12518DiVA, id: diva2:1409565
Conference
3rd International Workshop on Large-Scale Agile Development, Helsinki, Finland (May 25-29, 2015)
Available from: 2020-02-29 Created: 2020-02-29 Last updated: 2024-02-05Bibliographically approved

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Olsson Holmström, Helena

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf