With the support of the regional public transport operator, this paper explores the potential for mobile games to make journeys on public transport more enjoyable. To this end we have developed a game called Bus Runner which is a context-aware endless runner, based on open and shared data. By blending features of the physical world, such as recognisable landmarks, with the game’s virtual world, we situate and enhance passengers’ experience of travelling on public transport. We identify a set of challenges and opportunities based on the development and evaluation of Bus Runner. These are of relevance not only for game development purposes, but also impact context-driven content generation of infotainment services as a whole.