Visual GUI testing (VGT) is an emerging technique that provides software companies with the capability to automate previously time-consuming, tedious, and fault prone manual system and acceptance tests. Previous work on VGT has shown that the technique is industrially applicable, but has not addressed the real-world applicability of the technique when used by practitioners on industrial grade systems. This paper presents a case study performed during an industrial project with the goal to transition from manual to automated system testing using VGT. Results of the study show that the VGT transition was successful and that VGT could be applied in the industrial context when performed by practitioners but that there were several problems that first had to be solved, e.g. testing of a distributed system, tool volatility. These problems and solutions have been presented together with qualitative, and quantitative, data about the benefits of the technique compared to manual testing, e.g. greatly improved execution speed, feasible transition and maintenance costs, improved bug finding ability. The study thereby provides valuable, and previously missing, contributions about VGT to both practitioners and researchers.