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Strategic Ecosystem Management: A Multi-case Study in the B2B Domain
Malmö högskola, Faculty of Technology and Society (TS).ORCID iD: 0000-0002-7700-1816
2015 (English)In: Product-Focused Software Process Improvement: 16th International Conference, PROFES 2015, Bolzano, Italy, December 2-4, 2015, Proceedings, Springer, 2015, p. 3-15Conference paper, Published paper (Refereed)
Abstract [en]

In today's business environment, value creation is a collaborative effort in which companies depend on a number of external stakeholders. This implies a shift towards inter-organizational relationships and dependencies between companies. In this shift, companies seek strategies for how to effectively coordinate standardization efforts, share maintenance costs, and engage in open innovation initiatives, while at the same time increase control and accelerate development of differentiating functionality. On the basis of a multi-case study in six B2B software development companies, this paper explores the challenges involved in managing different ecosystem types. Based on the 'Three Layer Product Model' [1], we distinguish between innovation ecosystems, differentiating ecosystems and commoditizing ecosystems. We outline the challenges the companies experience in managing these, and we develop a model in which we identify the characteristics of each ecosystem type. Our model helps companies manage the different ecosystems they operate in. Finally, we present a framework in which we categorize the strategies employed by the case companies depending on the competitiveness of a specific product or product category.

Place, publisher, year, edition, pages
Springer, 2015. p. 3-15
Series
Lecture Notes in Computer Science, ISSN 0302-9743 ; 9459
Keywords [en]
Business ecosystems, Ecosystem strategies, Challenges, Innovation ecosystem, Differentiating ecosystem, Commoditizing ecosystem
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:mau:diva-12464DOI: 10.1007/978-3-319-26844-6_1ISI: 000367570400004Scopus ID: 2-s2.0-84952314933Local ID: 27395OAI: oai:DiVA.org:mau-12464DiVA, id: diva2:1409511
Conference
PROFES: International Conference on Product-Focused Software Process Improvement, Bolzano, Italy (December 2-4, 2015)
Available from: 2020-02-29 Created: 2020-02-29 Last updated: 2024-02-05Bibliographically approved

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Olsson Holmström, Helena

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  • apa
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