There has been a dramatic effort with huge economic resources spent on developing the use of ICT in Swedish education during the years around the turn of the millennium. In higher education the progress has been a bit slower and there has been criticism of the way Swedish teacher students are prepared in these issues. At the same time the teacher education curriculum is explicit, even if not in so many words: we have to offer the students possibilities to learn and to use ICT and to prepare for a life in a society where media has a great influence. To face the criticism there has been an intense development in the area in different ways. At Malmö University the students work with digital production in several ways. In the pre-study 25 teacher students participated in digital media production using digital video and sound devices. The productions then were presented, analysed and reflected on within the group. A few words about the presentation form: When the students show their productions a certain form has been used, called "reception". Its origin is semiotic theory. In communication the sign is the starting point and the recipient is an important co-creator and the interpretation of the sign is stressed. The students analyses levels of meaning. They talk about their understanding of the text, called denotation, and then they discuss the interpretation of the text, called connotation. Finally the production group reflects on its production and the reactions from the audience together with the whole group.