Previous research (Bjuggren & Duggal, 2012) shows that more than half of all family businesses in Sweden are located in rural areas. This fact has, however, not been much noticed in research so far. Unique for rural entrepreneurship is that the business and the family home often are located at the same physical place; sometimes it is literally the same place. In that regards, boundaries between work and non-work are blurred. Rural entrepreneurship may be comparable to the "pre-industrial" society where integration was seen as a norm, but the development of our society lead to value separation between work and non-work, today it is a cultural norm to separate between the two. In rural context, separation of work place and home place is indeed observable. Today, however, new entrepreneurship is developed, like "bed and breakfast", like "experience one week-end at the farm", like "riding school" and so forth. What we observe is thus a panel of ways to which boundaries between work and non-work are defined by rural entrepreneurs. We use theories from the field of work non-work boundary theory and management (integration, segmentation, permeability of boundaries, flexibility of boundaries) to frame this phenomenon. So far, this theoretical framework has been scarcely applied on the field of family businesses and only recently used in rural entrepreneurship (see for example Andersson-Cederholm and Hultman, 2010) especially with consequences on individual's well-being. Considering that rural entrepreneurship is central to of the rural economic development, it becomes central to further understand rural entrepreneurial family businesses and how the family and the business construct boundaries between work and non-work activities. This is the aim of this paper.