This presentation uses an interactionist perspective influenced by scholars such as Howard Becker, Erwing Goffman, Randal Collins, and Pierre Bourdieu in analyzing the everyday life of the heroin users in order to reveal the importance of social dimensions in trying to understand heroin use. It is particularly important to highlight the social dimension since we live in an individualized society in which social problems and deviant behaviour is often interpreted as individual problems of self-control, character, and/or medical/biological shortcomings. This approach is applied to ethnographic studies concerning the city of Norrköping (approx. 130,000 inhabitants), which had little experience of heroin before the end of the 1990s but suddenly harbored a local heroin market. Spending time with 25 young users (average age 22) facilitated a better understand of their motives for using heroin. This also made it possible to understand how important social life was for them, both in relation to getting into heroin and in trying to leave the often stressful life it causes. Social interaction and situations of the past are incorporated in the actors, in their habitus, and in their emotional interpretation of the world. Also incorporated is a certain social rhythm experienced while being with other drug users and by participating in drug using rituals. This rhythm is not coordinated with the social rhythm of mainstream society, whereby it acquires a value of its own.