Analysis of developments and themes in international advertising by the Greek department of tourism: topics and images, themes and references are analysed and discussed in connection to the need for more actual image and identity-presentations. Discussion of tourism-advertising as place marketing and branding. The book is written in Greek.
English title of chapter: "The end of state-control over the brand-image of the nation: hero-culture and tourism"
English title of book: "Marketing and branding places: The international research and Greek reality"