Small acts of engagement: Reconnecting productive audience practices with everyday agencyShow others and affiliations
2019 (English)In: New Media and Society, ISSN 1461-4448, E-ISSN 1461-7315, Vol. 21, no 9, p. 20101-19Article in journal (Refereed) Published
Abstract [en]
In this article, we develop the concept of small acts of engagement (SAOE) in a networked media environment as a conceptual framework to study specific audience practices and as an agenda for research on these practices. We define SAOE, such as liking, sharing, and commenting, as productive audience practices that require little investment and are intentionally more casual than the structural and laborious practices examined as types of produsage and convergence culture. We further elaborate on the interpretive and productive aspects of SAOE, which allow us to reconnect the notions of participatory culture and a culture of everyday agency. Our central argument is that audience studies’ perspective allows viewing SAOE as practices of everyday audience agency, which, on an aggregate level, have the potential to become powerful acts of resistance.
Place, publisher, year, edition, pages
Sage Publications, 2019. Vol. 21, no 9, p. 20101-19
Keywords [en]
Audience engagement, Audience agency, Audience studies, Convergence, Engagement, Everyday media use, Participation, Productive practices, Produsage
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:mau:diva-1661DOI: 10.1177/1461444819837569ISI: 000482396400007Scopus ID: 2-s2.0-85065394539Local ID: 29276OAI: oai:DiVA.org:mau-1661DiVA, id: diva2:1398392
2020-02-272020-02-272024-06-17Bibliographically approved