Malmö University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Small acts of engagement: Reconnecting productive audience practices with everyday agency
Vrije Universiteit Brussel, Belgium.
University of Novi Sad, Serbia.
Charles University, Czech Republic.
Malmö University, Faculty of Culture and Society (KS), School of Arts and Communication (K3).ORCID iD: 0000-0002-6485-3710
Show others and affiliations
2019 (English)In: New Media and Society, ISSN 1461-4448, E-ISSN 1461-7315, Vol. 21, no 9, p. 20101-19Article in journal (Refereed) Published
Abstract [en]

In this article, we develop the concept of small acts of engagement (SAOE) in a networked media environment as a conceptual framework to study specific audience practices and as an agenda for research on these practices. We define SAOE, such as liking, sharing, and commenting, as productive audience practices that require little investment and are intentionally more casual than the structural and laborious practices examined as types of produsage and convergence culture. We further elaborate on the interpretive and productive aspects of SAOE, which allow us to reconnect the notions of participatory culture and a culture of everyday agency. Our central argument is that audience studies’ perspective allows viewing SAOE as practices of everyday audience agency, which, on an aggregate level, have the potential to become powerful acts of resistance.

Place, publisher, year, edition, pages
Sage Publications, 2019. Vol. 21, no 9, p. 20101-19
Keywords [en]
Audience engagement, Audience agency, Audience studies, Convergence, Engagement, Everyday media use, Participation, Productive practices, Produsage
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:mau:diva-1661DOI: 10.1177/1461444819837569ISI: 000482396400007Scopus ID: 2-s2.0-85065394539Local ID: 29276OAI: oai:DiVA.org:mau-1661DiVA, id: diva2:1398392
Available from: 2020-02-27 Created: 2020-02-27 Last updated: 2024-06-17Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopushttps://journals.sagepub.com/doi/full/10.1177/1461444819837569

Authority records

Romic, Bojana

Search in DiVA

By author/editor
Romic, Bojana
By organisation
School of Arts and Communication (K3)
In the same journal
New Media and Society
Humanities and the Arts

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 160 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf