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Network media logic revisited: How social media have changed the logics of the campaign environment
European New School of Digital Studies, European University Viadrina, Oder, Frankfurt, Germany; Weizenbaum Institute for the Networked Society, Berlin, Germany; Thomas Mann House, Los Angeles, United States; University of Zurich, Switzerland.
Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).ORCID iD: 0000-0002-5097-6218
2024 (English)In: The Routledge Handbook of Political Campaigning / [ed] Darren Lilleker; Daniel Jackson; Bente Kalsnes; Claudia Mellado; Filippo Trevisan; Anastasia Veneti, Routledge, 2024, p. 30-44Chapter in book (Refereed)
Abstract [en]

Ten years ago, we proposed the concept of network media logic. In this chapter, we explore how political actors have adapted to it. We attend to the importance of intermediaries, activism in the global south, and how technology firms and data have become active agents. We argue that the concept needs to better account for the lack of professional editing, data-driven production and distribution, the emergence of affective publics, the outsized role of superspreaders, and the rise of participatory propaganda. In conclusion, we suggest that network media logic can help us understand the challenges with generative AI as campaigning depends not only on the technology but also on how parties decide to play this game.

Place, publisher, year, edition, pages
Routledge, 2024. p. 30-44
Series
Routledge International Handbooks, ISSN 2767-4886
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:mau:diva-72626DOI: 10.4324/9781003333326-4Scopus ID: 2-s2.0-85210676192ISBN: 9781032356716 (print)ISBN: 9781003333326 (electronic)OAI: oai:DiVA.org:mau-72626DiVA, id: diva2:1919993
Available from: 2024-12-10 Created: 2024-12-10 Last updated: 2025-02-07Bibliographically approved

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Svensson, Jakob

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CiteExportLink to record
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Citation style
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Output format
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