All the Nordic states (except for Iceland at the time of analysis) have published a national artificial intelligencestrategy (NAIS) document. The NAISs provide a window through which to view a consolidated point where statesset out a socio-technical imaginary ostensibly focused on the impact of AI on the national society but, in so doing,communicate present-day value-laden assumptions. These future visions see an expansion in the scale and scope ofprivate-sector-driven AI applications in healthcare provision as inevitable, positive, and justified based on a promiseof efficiency. In so doing, the NAISs institutionalise a shift in how issues of participation, deliberation, and inclusionin health are structured in the future. The article asks what kind of ‘welfare’ the NAISs present for the Nordic regionwith respect to the governance, role, and ownership of AI healthcare. In so doing, it reveals how the NAISs providea vehicle by which to enable a paradigm shift in state–market relations that is, nonetheless, hidden from politicalscrutiny through its technological futurism