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Conceptualizing the Impact of Digital Business Models on Privacy Concerns
Lund University.
Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).
2023 (English)In: 36th Bled eConference – Digital Economy and Society: The Balancing Actfor Digital Innovation in Times of Instability: June 25 – 28, 2023, Bled, Slovenia, Conference Proceedings / [ed] Andreja Pucihar, Mirjana Kljajić Borštnar, Roger Bons, Guido Ongena, Marikka Heikkilä, Doroteja Vidmar, Maribor: University of Maribor University Press , 2023, p. 721-735Conference paper, Published paper (Refereed)
Abstract [en]

Digital technologies have enabled novel forms and reconfigurations of value creation, delivery, and capture. These new reconfigurations challenge the conventional notion of value creation with digital business models. On that premise, the widening of privacy concerns, alert us that organizations of the elite digital, like Netflix, Amazon, and Spotify, design technology to feed on personal data, based on algorithmic profiling capabilities. Then, privacy itself becomes their digital business model. In this paper we conceptualize the impact of digital business models on privacy concerns, by presenting a focused literature review that presents 4 waves of research on understanding privacy from the context of digital business models. With our initial findings, we recommend that future technological development should pay central attention to privacy-preserving digital business models, by making it possible that data privacy is envisioned with the right safeguards, targeting 'invisibility' of the user.

Place, publisher, year, edition, pages
Maribor: University of Maribor University Press , 2023. p. 721-735
Keywords [en]
digital business models, privacy concerns, value creation, invisibility, right safeguards
National Category
Information Systems
Identifiers
URN: urn:nbn:se:mau:diva-61466ISBN: 978-961-286-751-5 (print)OAI: oai:DiVA.org:mau-61466DiVA, id: diva2:1776155
Conference
36th Bled eConference – Digital Economy and Society: The Balancing Act for Digital Innovation in Times of Instability: June 25 – 28, 2023, Bled, Slovenia
Available from: 2023-06-27 Created: 2023-06-27 Last updated: 2023-11-07Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • de-DE
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Output format
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