The growth of sports and the increasing levels of participation, performance, and international competition are undeniable. This development has undoubtedly contributed to the tremendous growth of the sports economy during the last 100 years, as well as an impressive increase in results and performance levels in most sports. It is in turn linked to the comprehensive competition logic that drives sportification of performance and practice in predominantly Western sport, rooted in the cultivation of able bodies, and maximum performance. However, as sports have developed in tandem with the global industrial economy it is also facing similar problems. Over the last decade, sport organisations, supporters, athletes, scholars, and others have begun to problematise the consequences of an ever-growing sports economy and the constant strive for increasing performance levels, growing events, and intensified travel. This introduction will present an overview of how the logics of practice guided by performance, and the sportification model, are linked to potentially problematic aspects of sports in relation to the environment. We pose questions about whether sportification and a strong focus on increasing performance can go hand in hand with a sustainable development.