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Digital Technography: a Methodology for Interrogating Emerging Digital Technologies and Their Futures
Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).ORCID iD: 0000-0002-7628-5829
2022 (English)In: Qualitative Inquiry, ISSN 1077-8004, E-ISSN 1552-7565, Vol. 28, no 7, p. 827-836Article in journal (Refereed) Published
Abstract [en]

This article introduces “digital technography” as a methodology to interrogate and voice emerging digital technologies and their anticipated futures. I demonstrate, with reference to recent research on wearable self-tracking devices, digital food technologies, and platforms for work automation, how one can gain an understanding of these technologies by attending to the materials in which they are promoted; and actively engaging with them imaginatively and self-reflexively as a social scientist. This article outlines a digital technographic methodology centered around the three conceptual anchors of specification, valorization, and anticipation, all of which pertain to how a digital technology aims and perhaps even aspires to become a part of everyday life. 

Place, publisher, year, edition, pages
Sage Publications, 2022. Vol. 28, no 7, p. 827-836
Keywords [en]
digital technography, ethnography, emerging technologies, digital ethnography, digital platforms, digital social research
National Category
Sociology (excluding Social Work, Social Psychology and Social Anthropology) Media and Communication Technology
Identifiers
URN: urn:nbn:se:mau:diva-51639DOI: 10.1177/10778004221096851ISI: 000800533200001Scopus ID: 2-s2.0-85130996697OAI: oai:DiVA.org:mau-51639DiVA, id: diva2:1661084
Projects
Att arbeta med algoritmiska kollegor: Förväntningar och erfarenheter av automatiserat beslutsfattande
Funder
Swedish Research Council, 2020–00977Available from: 2022-05-25 Created: 2022-05-25 Last updated: 2024-02-05Bibliographically approved

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Berg, Martin

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