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Digital Technography: A Methodological Framework for Interrogating Emerging Technologies
Malmö University, Data Society. Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).ORCID iD: 0000-0002-7628-5829
2021 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Emerging digital technologies are becoming increasingly prevalent in contemporary society. As future- oriented, promissory, and sometimes yet to be realised, such technologies pose particular methodological challenges for digital social research since they partake in creating the future they aim at transforming. This paper proposes a methodological framework to study the construction of emerging digital technologies as meaningful phenomena. Corporate actors within this growing field adopt similar marketing strategies that involve sharing multimodal promotional materials on digital platforms where technical specifications blend with evocative stories. These stories employ a future- oriented vocabulary in which words such as change, re-imagination, reinvention, and transformation play an essential role. Building on recent ethnographic research, this paper demonstrates how emerging digital technologies are promoted by creating a symbolic and imaginary context in which such technologies make perfect sense. These studies focus on wearable devices, digital food technologies, and systems for work automation. The empirical examples demonstrate how the promotional materials involve discursive practices that produce a particular kind of situated and transformative knowledge that allows emerging digital technologies to appear meaningful. These empirical examples serve as a basis for the formulation of ’digital technography’ as a methodological framework that allows for an interrogation of how emerging digital technologies are imagined across different sites of knowledge production.

Place, publisher, year, edition, pages
2021.
Keywords [en]
Digital technography, ethnography, emerging technologies
National Category
Media and Communication Technology
Identifiers
URN: urn:nbn:se:mau:diva-47026OAI: oai:DiVA.org:mau-47026DiVA, id: diva2:1614320
Conference
3rd International Conference ILIS - Research Methods in the Digital Society: Areas and Practices, November 24-25
Funder
Swedish Research Council, 2020-00977Available from: 2021-11-25 Created: 2021-11-25 Last updated: 2021-11-25Bibliographically approved

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Berg, Martin

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf