Publikationer från Malmö universitet
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
An exploration of older adults’motivations for creating content onTikTok and the role this plays forfostering new social connections
Malmö universitet, Fakulteten för kultur och samhälle (KS), Institutionen för konst, kultur och kommunikation (K3).
2021 (engelsk)Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
Abstract [en]

Older adults are typically seen as passive consumers of content rather than active contributors, andlittle is known about their digital content creation practices. This ethnographic study explores thepresence of people over 60 as content creators on TikTok, an emerging social media app favored byteenagers in the US. Drawing on the Uses and Gratifications approach and the concept of affordance,this research is a first step in understanding the motivations older adults have for producing videoson TikTok and how the specific affordances of the app support creators in fostering new socialconnections. The study identifies several distinct motivations related to initial and sustainedcontribution and shows how older adults use TikTok not only for fun and recreation, but also for civicengagement and community building. Additionally, parallels emerge between older adults’motivation to blog and to produce TikTok videos, suggesting that the gratifications they derive fromshort-form, audiovisual content are similar to those received from long-form, written content. It isfurther argued that TikTok’s algorithm and the Duet feature are among the features that help olderadults to forge new connections, while Live Streams and Questions-and-Answers play a big role indeepening the dialogue and maintaining these relationships.

sted, utgiver, år, opplag, sider
2021.
HSV kategori
Identifikatorer
URN: urn:nbn:se:mau:diva-46219OAI: oai:DiVA.org:mau-46219DiVA, id: diva2:1601207
Utdanningsprogram
KS K3 Media and Communication Studies (master)
Veileder
Examiner
Tilgjengelig fra: 2021-10-08 Laget: 2021-10-07 Sist oppdatert: 2021-10-08bibliografisk kontrollert

Open Access i DiVA

fulltext(1824 kB)1558 nedlastinger
Filinformasjon
Fil FULLTEXT02.pdfFilstørrelse 1824 kBChecksum SHA-512
9e2c4b6327a8ed3441825bf74f4e9eb5b7b7a8673723735c8739d364bef142b25e60dda29b15618b58ba16616137f3757f306a7cf8ca1b1182f1bd2db2ec180e
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 1561 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 2451 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf