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Idrottens CSR: om att uppnå trovärdighet genom transparens och en snurra
Institut for Ledelse og Virksomhedsstrategi, Denmark.ORCID iD: 0000-0002-4090-0025
2014 (Swedish)In: Forum for Idraet, ISSN 1904-2183, Vol. 30, p. 65-79Article in journal (Refereed) Published
Abstract [sv]

Under de senaste 10 åren har FIFA och UEFA i allt ökad takt påtalat vikten av ett Corporate Social Responsibility och att arbeta enligt Good Governance-principer. Om än med stora möjligheter till förbättring har Dansk Boldspil-Union hamnat i topp i tidigare Skandinaviska jämförelser av de olika fotbollsförbundens CSR-engagemang enligt Good Governance-praxis. Det är dock lite känt om hur det står till på klubbnivå i Danmarks högsta serie Superligan. Med utgångspunkt i DBUs beslut att utveckla en CSR agenda och arbete undersöker denna studie hur och i vilket grad dansk toppfotboll via sina hemsidor kommunicerar CSR-aktiviteter. Studien visar på låg CSR-aktivitet och eller alternativt låg transparens. Baserat på resultatet presenterar studien ett förslag på en CSR-modell och verktyg för en enkel, transparent och effektiv CSR-redovisning med moderat insats.

Abstract [en]

During the last decade FIFA and UEFA have increasingly stressed the importance of CSR and to work according to Good Governance-principles. Although with great opportunities for improvement, the Danish FA has come out on top in Scandinavian comparisons of the different FAs’ CSR engagement according to Good Governance praxis. However, there is little known about the CSR-activities amongst the Danish PL-clubs. With a point of departure in the FA’s CSR agenda and work, this study examines to what extent the DPL-clubs work with CSR and to what extent this is communicated according to principles of Good Governance with transparency as a motto. The findings show low CSR-activities and, or alternatively low transparency. Based on the result, the study proposes a CSR model and tool to simplify a transparent and effective CSR-accounting with moderate efforts.

Place, publisher, year, edition, pages
Syddansk Universitetsforlag, 2014. Vol. 30, p. 65-79
Keywords [en]
Corporate Social Responsibility, Good Governance, Danish Premier League, DBU, Danish FA, Evaluation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mau:diva-44977DOI: 10.7146/ffi.v30i1.31972OAI: oai:DiVA.org:mau-44977DiVA, id: diva2:1586069
Available from: 2021-08-18 Created: 2021-08-18 Last updated: 2024-04-09Bibliographically approved

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Persson, H. Thomas R.

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CiteExportLink to record
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Citation style
  • apa
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