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The digital tourist bureau: Challenges and opportunities when transferring to a digital value creation
Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Internet of Things and People (IOTAP).ORCID iD: 0000-0002-1535-6195
Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT). Malmö University, Internet of Things and People (IOTAP).ORCID iD: 0000-0002-4261-281X
2020 (English)In: The Routledge Companion to Media and Tourism / [ed] Maria Månsson, Annæ Buchmann, Cecilia Cassinger, Lena Eskilsson, New York: Routledge, 2020, p. 372-381Chapter in book (Refereed)
Abstract [en]

Using Malmö Turism-a tourist bureau in the south of Sweden-as a case, this chapter examines its digital transformation; from being based foremost on promoting storytelling of real-life interactions with a few expert assistants at a physical tourist bureau, towards becoming a primary digitally based cross-and transmedia operation, where support of the hosting relied on a larger number of connected media and actors. Based on interviews with the organization before and after the reorganization, the chapter analyses the drivers, determinants and challenges that faced the organization during the transformation. It contributes with insight and understanding from a novel case that other tourism organizations may contrast their findings with, a challenge many of them are likely to embrace in the future.

Place, publisher, year, edition, pages
New York: Routledge, 2020. p. 372-381
Series
Routledge media and cultural studies companions
Keywords [en]
digitalisation, storytelling, reorganisation, value creation, business model, cross media, trans media
National Category
Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:mau:diva-18053DOI: 10.4324/9780429430398-43ISBN: 9780429772832 (print)ISBN: 9780429430398 (electronic)OAI: oai:DiVA.org:mau-18053DiVA, id: diva2:1459323
Available from: 2020-08-19 Created: 2020-08-19 Last updated: 2024-06-11Bibliographically approved

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Leckner, SaraOlsson, Carl Magnus

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CiteExportLink to record
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Citation style
  • apa
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Output format
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