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Design expanding into strategy: Evidence from design consulting firms
Malmö högskola, Faculty of Technology and Society (TS).ORCID iD: 0009-0004-9225-7985
2016 (English)In: Proceedings of DRS2016: Design + Research + Society - Future-Focused Thinking;3, Design Research Society, DRS , 2016, p. 1253-1271Conference paper, Published paper (Refereed)
Abstract [en]

The purpose of this paper is to examine how design works at the level of strategy. Through analyses of the practices of five design consulting firms in Denmark, it explores how designers become part of strategy formation in the first place, the types of strategic work they undertake, and what design skills and knowledge they utilize in the making of strategy. The findings suggest that designers engage in strategy-level work in multiple domains ranging from redefinition of existing strategies to building unique organizational competencies to setting corporate vision by developing future scenarios.

Place, publisher, year, edition, pages
Design Research Society, DRS , 2016. p. 1253-1271
Series
Proceedings of DRS, ISSN 2398-3132
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mau:diva-12772DOI: 10.21606/drs.2016.430Local ID: 21542OAI: oai:DiVA.org:mau-12772DiVA, id: diva2:1409819
Conference
2016 Design Research Society conference, Brighton, UK (27-30 June 2016)
Available from: 2020-02-29 Created: 2020-02-29 Last updated: 2023-11-07Bibliographically approved

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fulltext(620 kB)178 downloads
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Boztepe, Suzan

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf