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Jokerit’s move to KHL: an odd momentum in the commercialization of Nordic elite ice hockey
Malmö University, Faculty of Education and Society (LS), Department of Sport Sciences (IDV). Department of Sport Science, Linnaeus University, Växjö, Sweden.
Department of Sport Science, Linnaeus University, Växjö, Sweden.
2020 (English)In: Sport in Society: Cultures, Media, Politics, Commerce, ISSN 1743-0437, E-ISSN 1743-0445, Vol. 23, no 3, p. 505-522Article in journal (Refereed) Published
Abstract [en]

The article is set to target several tensions, problems and possibilities in Finnish (and Nordic) men’s elite ice hockey, which have arisen due to increasing commercialization and professionalization. This process has accelerated simultaneously with the recent development and advances of the Kontinental Hockey League (KHL), in addition to the constant and general influences of NHL (i.e., Americanization). Thus, the essay will focus on Jokerit as an illustrative case. To state, Jokerit, founded in 1967, is a powerhouse in Finnish ice hockey, both sport- ingly and financially. The commercialization of Finnish elite ice hockey culminated in 2014/2015 when Jokerit joined KHL. This article reflects on Jokerit’s financial and legal challenges, as well as the commercial press and progress in Nordic elite ice hockey and thus on Jokerit’s drift towards KHL. In addition to these topics, the essay presents and discusses different aspects of the progress of KHL, as well as its reasons and consequences.

Place, publisher, year, edition, pages
Taylor & Francis, 2020. Vol. 23, no 3, p. 505-522
Keywords [en]
Nordic, Finland, ice hockey, commercialization, Jokerit, KHL
National Category
Sport and Fitness Sciences
Identifiers
URN: urn:nbn:se:mau:diva-2852DOI: 10.1080/17430437.2020.1696537ISI: 000501091300001Scopus ID: 2-s2.0-85076403666Local ID: 30775OAI: oai:DiVA.org:mau-2852DiVA, id: diva2:1399652
Available from: 2020-02-28 Created: 2020-02-28 Last updated: 2024-04-08Bibliographically approved

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Backman, JyriCarlsson, Bo

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