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Exploring the Meaning Problem of Big and Small Data Through Digital Method Triangulation
Malmö University, Faculty of Technology and Society (TS), Department of Computer Science and Media Technology (DVMT).ORCID iD: 0000-0002-1535-6195
Department of Media and Journalism, Faculty of Arts and Humanities, Linnaeus University, Sweden.
2019 (English)In: Nordicom Review, ISSN 1403-1108, E-ISSN 2001-5119, Vol. 40, no Special issue 1, p. 79-94Article in journal (Refereed)
Abstract [en]

In this article, knowledge building through combinations of methods in a digital context is discussed and explored. Two types of digital bigger and smaller data-driven media studies are used as examples: digital focus groups and the combination of internet traffic measurements, surveys and diaries. The article proposes the concept of digital method triangulation. Digital method triangulation is argued to be a way to approach the “meaning problem” to make sense of small and big data. Digital method triangulation is argued 1) to stimulate the innovative use of known methods for unexpected dimensions within the studied topic; 2) with appropriate theoretical and meta-theoretical reflections, to provide more certainty in conclusions; and 3) to assist in constructing a more comprehensive perspective on specific analyses. The conclusion is that triangulation is even more important in the digital realm, as it facilitates dialogue between conventional and digital methods, dialogue that seems crucial to capture the complexities of the onlife.

Place, publisher, year, edition, pages
Nordic Information Centre for Media and Communication Research , 2019. Vol. 40, no Special issue 1, p. 79-94
Keywords [en]
digital method, triangulation, meaning problem, methodological development, big and small data, onlife
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mau:diva-2316DOI: 10.2478/nor-2019-0015ISI: 000473473700006Scopus ID: 2-s2.0-85068799240Local ID: 29538OAI: oai:DiVA.org:mau-2316DiVA, id: diva2:1399069
Available from: 2020-02-27 Created: 2020-02-27 Last updated: 2024-06-17Bibliographically approved

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Leckner, SaraSeverson, Pernilla

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