How do professionals at the forefront of digital technologies perceive their own work? Conducting 39 interviews with programmers around the world I asked them to describe their workday and then reflect upon an ideal workday. Ideals revolved around the pleasure of solving difficult problems, to disrupt and to innovate, but ultimately to make the world a better place through their work. Many talked about a pleasurable state of “flow” in which they almost merged with the computer (their work tool). The empirical material reveals two interesting differences; one is between freelance programmers and those employed in big tech. Freelance programmers, in general, valued a work-life balance, clearly separating home and office, while big tech employees, on the other hand, tended to be younger (without kids), spending time in offices that blurred boundaries between home and office, providing employees with everything from ice cream parlors to fitness centers. Second, while most programmers looked at their profession as a vocation, programmers growing up in Asia (India and China) approached their profession as a means to a comfortable and exciting life (in terms of salary and working outside of their home countries). From this study, I will suggest that sustainable socio-technical work futures will be shaped around the new, the innovative and the meaningful. Work will, also in the future, be understood as a means to earn a living, but a meaningful one, and meaningful while earning it, as well as flexible and individually adaptable.
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