Publikationer från Malmö universitet
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How digital access creates new uses for customers
Malmö universitet, Fakulteten för kultur och samhälle (KS).
2019 (engelsk)Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
Abstract [en]

In current society, media is almost omni-present. The aim of this thesis is to develop a digital product card and to study how this is used and perceived in retail environment. The theoretically digital product card is constructed set within the theoretical frameworks of boundary shifting theory. The boundary shifting theory is used to come to a solution for a current problem. The analysis of the digital product card is done with uses and gratification theory to find out how it is used and how gratifying the usage is.

sted, utgiver, år, opplag, sider
Malmö universitet/Kultur och samhälle , 2019. , s. 45
Emneord [en]
Boundary shifting, uses and gratification theory, new media
HSV kategori
Identifikatorer
URN: urn:nbn:se:mau:diva-23265Lokal ID: 29406OAI: oai:DiVA.org:mau-23265DiVA, id: diva2:1483226
Utdanningsprogram
KS K3 Media and Communication Studies (master)
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Tilgjengelig fra: 2020-10-27 Laget: 2020-10-27bibliografisk kontrollert

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Totalt: 28 treff
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