Malmö University Publications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
How digital access creates new uses for customers
Malmö University, Faculty of Culture and Society (KS).
2019 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

In current society, media is almost omni-present. The aim of this thesis is to develop a digital product card and to study how this is used and perceived in retail environment. The theoretically digital product card is constructed set within the theoretical frameworks of boundary shifting theory. The boundary shifting theory is used to come to a solution for a current problem. The analysis of the digital product card is done with uses and gratification theory to find out how it is used and how gratifying the usage is.

Place, publisher, year, edition, pages
Malmö universitet/Kultur och samhälle , 2019. , p. 45
Keywords [en]
Boundary shifting, uses and gratification theory, new media
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:mau:diva-23265Local ID: 29406OAI: oai:DiVA.org:mau-23265DiVA, id: diva2:1483226
Educational program
KS K3 Media and Communication Studies (master)
Supervisors
Examiners
Available from: 2020-10-27 Created: 2020-10-27Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation
Faculty of Culture and Society (KS)
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 28 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf