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How does that make you feel?
Malmö University, Faculty of Culture and Society (KS).
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis [Artistic work]
Abstract [sv]

Uppsatsen undersöker hur klimatfrågan framställs visuellt hos två konton på Instagram. Undersökningen sker genom en visuell analys där konstruktionen av positiva känslor analyseras. Vidare genom kritisk diskursanalys sätts bilderna in i en bredare kontext, som undersöker bakomliggande anledningar samt konsekvenser av den identifierade diskursen klimatpositivism, som formulerar positiva känslor beträffande klimatfrågan. Slutsatsen visar att bilder med fokus på positiva känslor kan bidra till att klimatfrågans allvar förminskas och medverkar genom ringa eller uteblivet engagemang till upprätthållandet av status quo i klimatfrågan. Undersökningen ämnar belysa bildernas betydelse för vår verklighetsuppfattning och den grafiska designerns ansvarsroll i möjligheten att forma människors uppfattning.

Abstract [en]

The paper examines how the climate issue is visually presented in two accounts on Instagram. The study is done through a visual analysis where the construction of positive emotions is analyzed. Through critical discourse analysis, the images are put into a broader context, which examines the underlying reasons and the consequences of the identified discourse climate positiveism, which formulates positive emotions regarding the climate issue. The conclusion shows that images which focus on positive emotions can contribute to the severity of the climate issue being reduced and contributing to status quo in the climate issue. The study intends to highlight the significance of images for our perception of reality and the graphic designers responsibility in shaping people's perception.

Place, publisher, year, edition, pages
Malmö universitet/Kultur och samhälle , 2019. , p. 35
Keywords [sv]
diskursanalys, klimatfrågan, klimatkommunikation, känslor, visualisering
National Category
Arts
Identifiers
URN: urn:nbn:se:mau:diva-22502Local ID: 29308OAI: oai:DiVA.org:mau-22502DiVA, id: diva2:1482430
Educational program
KS K3 Grafisk design
Supervisors
Examiners
Available from: 2020-10-27 Created: 2020-10-27 Last updated: 2021-04-28Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf